With a history dating back to 1930, Pininfarina is now one of the major suppliers of Design, product and process Engineering and Manufacturing of niche vehicles on the automotive scene. Backed by the experience, creativity and innovation that have always been the main hallmarks of its business, Pininfarina now acts as partner also in sectors of product and interior design and extra-automotive means of transportation. Following the growth and internationalization of the Group, Pininfarina now has more than 3000 employees and facilities in Italy, France, Germany, Sweden, Morocco and China. Company customers include leading auto-makers like Ferrari, Maserati, Fiat , Lancia, Alfa Romeo, Peugeot, Citroen, Rolls-Royce, Daewoo, Honda, Hyundai, General Motors, Brilliance, AviChina – Hafei, Changfeng, Chery, JAC, Ford, Jaguar, Volvo, Mitsubishi....

Graduated in mechanical engineering from the Polytechnic of Torino in 1950, he began his career in the family firm, “Carrozzeria Pinin Farina”; in 1960, he undertook the responsibility of General Manager of the firm; in 1961 he became also Managing Director and in 1966, at his father’s death, he took over the Chairmanship of the Company; in 2006 he became Honorary Chairman.

In 1961, the President of the Italian Republic, Giovanni Gronchi, changed by decree the name Farina in Pininfarina.

From 1974 to 1977 he has been professor of “Car Body Design” at the Polytechnic of Torino. During his more than fifty years of work, the Pininfarina Group has enjoyed a constant increase in technical and production development: the value of production augmented of nearly 90 times from 8.2 million of Euros (650 million of Lire of that time) to more than 700 million of Euros; the units produced of more than 100 times: from 524 to more than 53.000; the number of employees is more than quintupled (from 560 to 3000). At now it has several plants, in Italy and abroad.