Playsam is a well respected brand with a reputation for quality. The company is recognised internationally as an iconic Scandinavian brand. Playsam is the leading company for wooden toy design. The main core is executive wooden toys. Which means wooden gifts for children and adults. But this is only the formal definition. Playsam core issue is to create design as the most important part of the business. It happened to be shaped as toys but the mission is to add something extra- design for hand´s and eye´s lust.